About Protein and Mission
The importance of protein intake for better health is undeniable. The absence of protein can have a long-term impact on our health and quality of life. According to ICMR and IMRB data, 7 out of 10 adults in India consume insufficient protein. 73% of urban Indian adults have protein-deficient diets, and 82% do not consume suitable sources or types of protein.
Protinex is launching the "Protinex Protein Abhiyaan", an awareness initiative to educate consumers about the importance and role of adequate protein consumption for better health and well-being. The initiative aims to provide accurate information about optimum protein intake for overall health, including tips on finding high-quality proteins.
As per The Indian Council of Medical Research (ICMR) an average adult should consume about 1g of protein per kg of body weight every day. However due to lack of awareness there is protein deficiency especially in vegetarian people. There are simple solutions to it, they should try and add a protein in every meal. Legumes, sprouts, dals, milk and milk products, whey, soya, pea, egg, and non-vegetarian food items are some of the good sources of protein. Also, one should remember that overconsumption of protein can be harmful.
Dr Kavita GuptaClinical Dietitian & Certified Diabetes Educator Sunil’s Diabetes Care n’ Research Centre, Nagpur
It is a myth that proteins are only found in non-vegetarian foods like eggs, poultry, fish, seafood and meats. There are plenty of vegetarian sources as well and these may actually be healthier options like milk, curd, paneer, soya and tofu, dals and legumes, nuts, seeds, whole grains, plant based diets may lack some essential amino acids which could be obtained by combing foods such as whole grains and legumes or consuming good quality protein supplements.